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ALT Sales: Our History

How a Family Business Became the ALL Family of Companies


How a Family Business Became the ALL Family of Companies

ALL Erection & Crane Rental Corporation

Founded in 1964 as a member of the ALL Family of Companies, ALT Sales Corp. is dedicated to sales and service of boom truck cranes and other equipment.

ALT Sales, much like ALL Aerials and ALL Tower Cranes, is a stand-alone division of the ALL Family of Companies, but draws from the complementary resources and buying power of the entire enterprise.

Why the dedicated division? ALT Sales customers benefit from our committed sales, service, and maintenance staff. Our focus on boom truck sales, rentals, and leasing makes us a trusted resource for the core markets in which our products are used, from utilities and forestry to general contractors, sign erectors, roofers, crane rental operations, specialty services, and the precast and brick/block industries.

Tracing our roots.

In 1964, Lyndon Johnson was in the White House. Dr. Martin Luther King, Jr. was awarded the Nobel Peace prize. The Beatles came to America. That was the year that the Liptak brothers began a family business that grew into an entire family of companies — the largest privately owned crane sales and rental enterprise in North America.

That year, Michael C. Liptak, Jr. and his brother Jake had been working in the steel industry, running cranes. Another brother, Lawrence (Larry), was returning from serving in the Army. The brothers, along with Michael’s wife, Marvine, began to recognize a customer need. In a moment of entrepreneurial genius, they bought themselves a crane and began renting it. Then they grew the fleet with cranes and trucks they bought and sold at auctions ... and a family business was born.

Their new equipment rental enterprise filled a need for contractors who, until that time, usually owned their own equipment — and all the headaches and expense of maintaining it.

By creating the new category — crane rental — and backing it with hard work, reliable products, and outstanding customer service, they believed they had laid the foundation for a company that would stand the test of time.

They were right.

Over the years, the brothers built their own engine shop, weld shop, paint shop, and other support in order to service and maintain all their own equipment. Their drive to succeed, their dedication to each other and the business, and their pride in their reliability and exceptional customer service didn’t go unrewarded. The flagship business, ALL Erection & Crane Rental Corp., remains in Cleveland and acts as the company headquarters. Today, the ALL Family of Companies comprises 37 locations in the United States and Canada — a world—class organization with over 1,500 dedicated employees and thousands of satisfied customers.

This phenomenal success is due in part to the combined efforts of several generations of the Liptak family. The original founders remain active in day-to-day operations, and second- and third-generation family members can be found in a variety of roles throughout the company. The Liptak brothers’ original vision of a dynamic, forward-thinking company, able to anticipate and meet the changing needs of a diverse customer base, has flourished.

© 2017 ALT Sales Corp.
4945 Brecksville Rd. Richfield, Ohio 44286 Phone (330) 659-2100 Fax (330) 659-0716